The purpose of this study of this study is to: knowing and explain the influence of Innovation on Competitive Advantage. Knowing and explain the influence of Innovation on Marketing Performance. Knowing and explain the influence of Competitive Advantage on Marketing Performance. The variable in this study is innovation as independent variables, competitive advantage as a variable between, and marketing performance as the dependent variable.This research is explanatory research using quantitative approach. The population in this study are 55 owner UKM Kripik Tempe at Sanan, Malang. Methods of data collection using distributing questionnaires. Based on the population consideration that is not a lot in this research, so the study of this research is census which all members of the population is respondents in the research (no sampling). Data analysis techniques using descriptive analysis and path analysis. The result for this research are: (1) Innovation (X1) has significant and positive influence on Competitive Advantage (Z1); (2) Innovation (X1) has significant and positive influence on Marketing Performance (Y1); and (3) Competitive Advantage (Z1) has significant and positive influence on Marketing Performance (Y1).
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